The Noida-based agency integrates Generative Engine Optimisation as a base-level standard as AI referral traffic grows 357% year-over-year.
Redefine ROI, an AI-driven SEO agency headquartered in Delhi-NCR, has made Generative Engine Optimisation (GEO) a standard component of all client SEO engagements, effective immediately at no additional cost.
The announcement follows Redefine ROI’s B2B AI Search Visibility Report, a proprietary analysis of AI-driven search behaviour among Indian B2B buyers, which projects that half of all B2B searches in India will be AI-driven by 2047. That trajectory makes GEO not a future consideration but a current infrastructure decision
The agency states it’s the first India-based SEO agency to include GEO across every client tier as a base-level deliverable, rather than charging a premium for it or offering it exclusively to higher-spend accounts.
AI search behaviour has shifted faster than most Indian businesses anticipated.
As Referral traffic from AI platforms – including ChatGPT, Google Gemini, and Perplexity – grew 357% year-over-year, according to Similarweb’s 2025 Generative AI Landscape Report. Despite that growth, only 11% of domains are currently cited by both ChatGPT and Perplexity, according to the Digital Bloom 2025 AI Visibility Report – leaving most brands invisible within the answers their buyers are already reading.
“Mrinal Kaushik, Founder of Redefine ROI, described the decision as a structural correction to how Indian agencies have been pricing SEO. Most Indian agencies are still waiting to see how AI search plays out. We decided in early 2026 to move, as GEO is not a separate discovery platform – it’s the top-of-funnel search discovery in today’s AI era.”
Where other India-based agencies either exclude GEO from base engagements or price it as a separate service tier, Redefine ROI has removed that distinction entirely. Every client, at every price point, receives the same GEO execution.
Under Redefine ROI’s AI SEO + GEO model, Generative Engine Optimization services apply to every client account regardless of monthly spend. It includes entity mapping, structured content formatting, author authority signals, schema markup deployment, and third-party citation monitoring across five AI platforms and Google SERPs.
About Redefine ROI
Redefine ROI was founded in 2023 by Mrinal Kaushik in Noida, India. We are an AI-driven SEO agency that helps startups, SMBs, and enterprises improve organic search performance through affordable, data-led SEO solutions.
The agency specializes in building SEO strategies that go beyond rankings – driving search visibility that converts to revenue. By combining AI-powered keyword intelligence, technical SEO, content optimization, and conversion-focused frameworks, Redefine ROI enables businesses to achieve sustainable organic growth.
Media Contact
Mrinal Kaushik
Founder, Redefine ROI
Email: info@redefineroi.com
Phone: +91-7078411664